Helping Acura create the worlds first Periscope-powered
slot-car race.



Acura asked us to activate their “Oh What Fun It Is To Drive” Winter Sales Event by reinventing a holiday tradition. Classic slot car races provided a powerful insight and mechanism: rekindle the love and excitement of getting an iconic toy, and translate that nostalgia into the joy of buying a new car.

This led us to create the first ever Periscope-powered race: a slot car race with a multi-camera broadcast and two live announcers, inviting users to #RaceYourHeartOut. The more a viewer would heart, the faster their slot car would go, and the winning car of each race raised $500 for charity.

Various Roles:

  • Creative Direction
  • Executive Producer
  • Designer
  • Art Director
  • Developer
  • Producer