Gears of War 3

Creative Direction, Creative Strategy, and UX Design for a
AAA Game Title.



The marketing team at Gears of War approached our Agency to pitch Gears of War 3 and I was selected as the Creative Director to lead the project based on my prior gaming background. This project was interesting as it was a mix of Web Design and Strategy that required us to develop various personas and user stories to create a holistic experience for gamers.

I spent about 2 weeks locked in room developing the personas, user flows, creative strategy, and overall site architecture on this project. The extended team consisted of Designers, Art Director, Strategists, and Developers, all focused on brining the ideas developed for this project to life for the presentation.

Various Roles:

  • Creative Direction
  • Executive Producer
  • UX Designer
  • Art Director
  • Developer
  • Producer