Creative Direction and Storytelling for a Leading Software
and PC Manufacturer
Our team partnered with HP’s product marketing teams to develop multiple product launch videos and application designs in line with their “Personal” campaign. For over a year, we helped to concept, design, build, animate, and produce original content in various formats.
On this project, my team and I played multiple roles, from original creative development to animation and visual effects. We owned the concepts and development from end-to-end, building on an iconic look and feel that spanned web, desktop, and TV.