M&T Bank

Producing Live Action and Animated Training and Informational
Content for M&T Bank

PROJECT OVERVIEW


DESCRIPTION:


When M&T Bank planned to re-launch their web presence, they approached our team to help develop a series of tutorial and launch video’s to showcase the redesign and educate customers on how to navigate the redesigned site.

Working alongside the M&T Bank Marketing team, we helped to produce, animate, and develop live action and animated content to tell the M&T relaunch story. As Executive Producer, I worked alongside a talented team of Producers, Animators, Designers, and Creatives to plan, write, and develop the campaign and bring the video concepts to life.

Various Roles:


  • Creative Direction
  • Executive Producer
  • Designer
  • Art Director
  • Developer
  • Producer